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Amazon Prime Day 2018: the best deals and when they go live

Today’s the day! Amazon Prime Day 2018, a 36-hour sales event that serves as a bit of a miniature Black Friday right in the middle of summer, is live now. We’ll be constantly updating this very page with all the latest and greatest Prime Day deals as and when they arrive. Here’s everything you need to know about Prime Day 2018.

What is Prime Day?

For those of you who have not been keeping up with Amazon’s site-specific price cut bonanza, here’s what you need to know. Originating as a 20th-anniversary celebration, Prime Day marks the anniversary of Amazon as a company and the site celebrates with a whole host of discounts and special offers, all available for one day only.

Think of it as a practice run for Black Friday – Amazon has time-limited offers available for a very short time and while stock lasts and doesn’t make a habit of letting the public know what the deals will be before the event kicks off in earnest. The quicker you can be when you find a deal you want to buy, the better.  Deals are usually on a wide variety of products – everything from games and computers to washing machines and pet fountains.

When is Amazon Prime Day?

Prime Day 2018 begins on Monday, 16th July at 12 pm (BST) and will run for 36-hours, ending at midnight on Tuesday, 17th July.

You can find more information on the deals themselves over at the Prime Early Access deals page.

Do I need to be an Amazon Prime member?

Yes, you’ll need to be an Amazon Prime subscriber in order to take advantage of any of the discounts on offer on Prime Day. Although, if you’re a complete newcomer to Prime as a service, you can sign up for a free trial just before Prime Day and it’ll still count for when you want to buy something on Prime Day.

If you did happen to want to check out Prime for reals, you can head over to the Prime sign-up page on Amazon UK or Amazon US and do just that – a membership will cost you £79/$99 for a year or £7.99/$10.99 a month and includes free one-day shipping, access to Amazon Prime’s streaming service and full access to the newly unveiled Twitch Prime service.

If you’re a student, you can sign up for a six-month free trial of Prime and get a 50% discount on a membership when the trial expires.

Before this year’s event, let’s take a look back at some of the deals that were on offer this time last year, all of which you’ll find below.

Best Amazon Prime Day 2018 deals – UK

Here are the very best Prime Day deals that could be found on Amazon UK.

PlayStation 4 Deals

Xbox One Deals

Nintendo Switch deals

PC and Video Games

Amazon Products

Electronics, Kitchen and Homeware

Best Amazon Prime Day 2018 deals – US

Here are the very best Prime Day deals that could e found on Amazon US.

PlayStation 4 Deals

Xbox One Deals

PC and Video Games

Amazon Products

Electronics, Kitchen and Homeware

All prices correct at the time of publishing. Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.