After weeks of speculation following the retail giant’s silence on the subject, it has been confirmed that Amazon Prime Day 2020 is delayed.
It’s about this time of year when we’re usually in the midst of the ginormous sales event, but the COVID-19 pandemic and the ongoing disruption caused by it has forced the retailer to adjust its plans.
Now, it says that Prime Day will be held later in the year in the US. Amazon Prime Day in India, however, will go ahead on the 6th – 7th August. There’s no word of specific dates or arrangements for other regions.
Usually, we’d expect to see Prime Day take place across multiple regions over the same time period, but Amazon did not confirm whether this will be the case in 2020. As countries are all at different stages of dealing with the virus, it might make more sense to stagger the sales event globally – or avoid some markets entirely for logistical and safety concerns.
“This year we’ll be holding Prime Day later than usual, while ensuring the safety of our employees and supporting our customers and selling partners,” Amazon said in a statement to TechCrunch. “We are excited Prime members in India will see savings on August 6-7, and that members all around the world will experience Prime Day later this year. We look forward to sharing more details soon,” they continued.
Given the silence this July, the delay doesn’t come as much of a surprise. The shift in focus to prioritising key deliveries during the pandemic – plus the increased demand from customers in lockdown relying on online shopping – has left Amazon struggling under a deluge of orders.
It appears that Amazon expects to return to some degrees of normalcy later in the year, though, when it can more comfortably host its Prime Day sales event. At least in the US.
Whatever happens, we will bring you all the latest updates right here at Jelly Deals.