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Amazon Prime Day 2021: when is it and what deals to expect

Amazon Prime Day is one of the best opportunities to save big on the latest video games, hardware and tech accessories. The two-day savings extravaganza usually takes place in July but was moved to October last year due to the coronavirus pandemic. So what can we expect this year? 

If you’re looking for a quick rundown of what to expect from this year’s Amazon Prime Day deals, check out the links below.

When is Amazon Prime Day 2021? 

Understandably, there are still lots of businesses dealing with the impact of COVID, and it wouldn’t be unusual for Amazon to move the dates for this year’s Amazon Prime Day. 

And that’s apparently the case, according to Recode’s numerous sources at Amazon, who say this year’s sale is expected to take place across two dates in June. 

It’s worth noting that while there’s no official confirmation yet, Recode noted that Amazon declined to confirm or deny these rumours, but as one of their external sources speculates, holding the event in June could be an attempt to bring its 2021 second quarterly earnings in-line with its revenue from the same period in 2020, which grew by 40% due to lockdown. 

All of that makes perfect sense, to be honest, and if Amazon Prime Day is just a couple of months away, what can we expect to see in this year’s sale? 

What are the Amazon Prime Day Deals in 2021? 

Make sure you bookmark this page because we’ll be constantly updating it with new deals as soon as year’s Amazon Prime Day gets officially announced. 

Whether you live in the United States or the UK, our bargain connoisseurs will be handpicking the finest deals to make sure you don’t miss the biggest discounts on the latest games, hardware, tech and appliances. 

For now, we’ve taken a look at some of the key highlights from last year’s Prime Day, as well as some of the video games that will be released between now and June, to give you an idea of what we can expect from Amazon Prime Day 2021. 

Prime Day Amazon Device deals 

amazon devices are on sale including this echo dot

It wouldn’t be a Prime Day sale without some significant savings on Amazon devices. Do you really need another Echo or Alexa in your home? Probably not, but it’s hard to say no when they’re available at half their recommended price. 

Last year saw Amazon half the price of its Echo 5 smart device to £39.99, and the Echo Show 8 to £59.99. Expect more of the same for this year, hopefully on later devices such as the All-new 4th gen Echo

Prime Day Nintendo Switch deals 

Key art for the Nintendo Switch console

It’s hard to find decent Nintendo Switch deals at the moment, which means if you’re still waiting to get your hands on one, it’s likely you’ll be paying full price for the base model or the Switch Lite – which is why it’s worth waiting until Amazon Prime Day to get one. 

There were some great Switch deals in last year’s Prime Day, where you could pick up a Nintendo Switch with either Animal Crossing or Mario Kart for £299.99, or a Switch Lite with Minecraft for just £199.99. 

We’re expecting more of the same this year, and hopefully some even better deals given the release window for the Switch Pro model – an upgraded version of the console – is expected this year

If you’re running out of space on your Nintendo Switch (likely) you might want to consider buying a bigger memory (MicroSD) card. Amazon Prime Day is one of the best times to do that. You could grab a 256MB card for just £27.99 last year, more space than you’ll probably ever need. 

Prime Day PlayStation deals 

Given there’s still such high demand for the PS5, it’s unlikely we’ll see any console deals pop up in this year’s Prime Day sale, but it would be reasonable to expect some new stock to go live on one of the dates. That’s great news, as the PS5 is still completely sold out everywhere at the time of writing. 

As for what else we can expect this year, it’s likely we’ll get some PS5 DualSense controller bundles, similar to what was on offer with PS4 controllers last year. While the PS5 console is sold out everywhere, Amazon still has plenty of PS5 accessories available. 

If we all get our rings of sincere prayer out, we might finally get a discount on the Demon’s Souls Remake for PS5, too. It’s still 60 quid from most retailers, which, let’s be honest, nearly six months after its release is still very expensive. 

And if you simply can’t wait to get your hands on a PS5, you can keep up with stock updates in advance of Prime Day by following us on Twitter. Make sure you check out the PS5 section of the Jelly Deals site too, where we’ve recently covered some amazing deals on headsets and how to save loads of money on your PS Plus subscriptions

Prime Day Xbox deals 

Now that the Xbox Series X is out, it would be reasonable to expect some great deals on Microsoft’s other Xbox consoles, such as the Xbox Series S and the Xbox One console variants. Given how impressive the Game Pass line-up is, there are still plenty of reasons you should grab a cheap Xbox console if you haven’t already, and Prime Day is probably your best chance to do that. 

You could pick up a 1TB Xbox One S console with FIFA 21, a one-month Game Pass trial and 14 days of Xbox Live for £249.99 last year, as well as Doom Eternal, a relatively new release at that point, for just £19.99. 

Speaking of Bethesda games, the publisher loves randomly taking chunks off its titles when the opportunity for a good sale comes around. We expect we’ll see Doom Eternal again in this year’s Prime Day, as well as its DLC.

For the time being, make sure you stay updated with the latest Xbox deals over the Jelly Deals page

Prime Day PC and Laptop deals 

If you’re currently on the lookout for a new SSD for your laptop or desktop, we’d recommend waiting until Prime Day rocks up. Last year, Amazon reduced the price of its Crucial MX 2TB SSD by 50 quid and the 1TB SSD by 20 quid, so if you’re tired of slow speeds, just hang on for a little longer – it’ll be worth it. 

Expect plenty of deals on external hard drives too, as these have popped up every year in the Amazon Prime Day sale, such as the Seagate Portable 2TB Hard Drive which was reduced to £49.99 last year. 

If you fancy getting your hands on a new gaming monitor or keyboard, again, we’d suggest holding on for just a little longer, as Amazon had some cracking deals in its Prime Day last year. If you managed to grab the Samsung Odyssey 27” G75 curved gaming monitor for £429.99 or the Corsair K95 Platinum keyboard for £129.99, you should be proud of yourself. 

There were some amazing deals on laptops too, specifically ASUS models, which regularly feature in Amazon Prime Days. It’s likely we’ll see more ASUS gaming laptops pop up in this year’s Amazon Prime Day, and we’d recommend grabbing this ZenBook UX434FQ 14 Inch Full HD Touchscreen Laptop if you’re after a quality gaming laptop. 

Prime Day TV Deals 

Samsung TV 2021

If you’ve finally upgraded your base PS4 model to a PRO or PS5, or if you’re planning on playing the latest Xbox games in glorious 4K definition, you’ll want to make sure you’re enjoying them in the best quality possible on a decent TV. 

There are plenty of TVs to choose from in the Amazon Prime Day sales, and some of the most popular choices from last year were the Samsung 2020 55” Q6OT QLED 4K TV and the slightly cheaper Philips 43PUS7304/12 43” 4K TV (now sadly discontinued) at the amazing price of £385. Given they’re now selling for £600 used, that’s one heck of a bargain. 

Expect to see plenty of TVs popping up this year, and we’ll be weighing in with some top tips from the experts at Digital Foundry on which sets are best suited for gaming on the PS5 and Xbox One Series X. 

What is Amazon Prime Day? 

If you like saving (and spending) money, probably one of the best days of the year. Amazon Prime Day is a massive 48-hour sale that takes place every year, where shoppers can save loads of money on the latest video games, gaming accessories, PC and laptops, technical appliances and loads more. 

While the vast majority of items included in the sale will be available for the entirety of Amazon Prime Day, some of those that are in high demand (the PS5, for example) may only be available for a very limited period. This includes Lightning Deals too, which are only available for a limited time and with limited stock. 

To make sure you don’t miss out on the latest discounts, we’ll be posting these deals the moment they go live, so you can be one of the first to grab whatever you need at a bargain price. Keep checking this page regularly as we’ll be constantly updating it closer when Prime Day 2021 starts to creep up. 

Is Amazon Prime Day only for Prime members? 

You’ll need to have an Amazon Prime Subscription to access the Amazon Prime Day discounts. Thankfully, there’s an easy way to access Amazon Prime Day 2021 for free if you haven’t subscribed to Prime before. 

If you’re based in the UK, you can click here, or here if you’re in the US, to sign up for a 30-day free trial that allows you to take full advantage of the deals in this year’s sale. Just make sure you sign up within 30 days of Amazon Prime Day 2021 taking place. 

After this free trial ends, an Amazon Prime membership will cost you £79/$99 for a year or £7.99/$10.99 a month. 

Honestly, you could easily save £79.99 in a couple of purchases if you’re planning on spending big. A subscription is well worth the cost in our opinion. You get next-day delivery on most items from the site and you’ll be able to watch some of the amazing exclusive films and TV series on Amazon Prime Video, which will soon include a live-action Resident Evil series featuring the Wesker kids and a Fallout series penned by the creators of Westworld. 

What stores are competing with Amazon Prime Day? 

Amazon isn’t the only retailer set to benefit from Amazon Prime Day. Other retailers, such as Target, Walmart and Best Buy in the US, and Tesco, Asda, Curry’s PC World and Smyths to name just a few in the UK, are well aware that these two dates in the calendar send people into a shopping frenzy.

As a result, expect to see plenty of other amazing discounts on the websites of Amazon’s competitors. And if they’re worth your time we’ll be sure to post them onto the Jelly Deals website and Twitter to make sure you don’t miss them.

Is Amazon Prime Day free?

As long as you’ve got an active Amazon Prime subscription, you won’t have to pay anything extra to access the deals on this year’s Prime Day.

Are there any other upcoming sales on Amazon? 

It’s unlikely there’ll be any other major sales taking place on Amazon before Prime Day 2021, but you can always follow us on Twitter to keep up to date with the latest discounts and promotions available on Amazon in the US and UK. 

All prices correct at the time of publishing. Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.